Help Nike promote a range of its latest customisable trainers. The postcards will be inserted into all Nike packaging as an upsell to the Nike ID range. Each postcard will feature a motivational quote. Challenge perceptions of the brand and choose a selected colour palette to bring the quote to life. No illustrative elements, only colour and type with supporting graphic elements.

The quote 'We're all just playing our own game' felt very bold with an undercurrent of  calculation and something of a tactical nature. The idea behind the type package was to convey rebellion and relentlessness. I used repetition to get a sense of persistence across and I chose typography that was more playful in it's shapes to evoke a rebellious nature.

I chose a refreshing colour palette to get across a liberating mood as playing sport gives a sense of freedom and release of energy. The yellow punctuates that energy. I also used yellow to highlight 'Our own Nike ID' to call out the personalised aspect of the product.